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Blueberry

Blueberry creates contemporary womenswear that blends comfort, practicality and modern design. The label is recognised for producing clothing with relaxed silhouettes, quality fabrics and versatile styling, making it well suited to everyday wardrobes. Rather than relying on short lived trends, Blueberry focuses on creating pieces that feel wearable, adaptable and easy to return to season after season.

Many designs feature comfortable fits, soft fabrics and thoughtful details that bring character through shape and construction rather than excessive decoration. Dresses, tops, trousers and layering pieces are designed to work effortlessly together, allowing women to build outfits that feel relaxed while maintaining a strong sense of individuality. Wearability remains at the heart of the brand, helping create clothing suited to a variety of occasions and settings.

Blueberry appeals to women looking for clothing that feels comfortable, contemporary and uncomplicated, with an emphasis on quality and everyday versatility.
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Lyocell Cowl Neck Dress in Acid Green Lyocell Cowl Neck Dress in Acid Green Sale
Lyocell Cowl Neck Dress in Acid Green

Blueberry

Lyocell Cowl Neck Dress in Acid Green

£92.00 £46.00
(50% OFF)
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Blueberry

Lyocell Cowl Neck Dress in Acid Green £92.00 £46.00
(50% OFF)
Polkadot Needlecord Puffed Sleeve Top in Acid Green Polkadot Needlecord Puffed Sleeve Top in Acid Green Sale
Polkadot Needlecord Puffed Sleeve Top in Acid Green

Blueberry

Polkadot Needlecord Puffed Sleeve Top in Acid Green

£67.00 £33.50
(50% OFF)
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Blueberry

Polkadot Needlecord Puffed Sleeve Top in Acid Green £67.00 £33.50
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Polkadot Needlecord Cowl Neck Dress in Sahara Polkadot Needlecord Cowl Neck Dress in Sahara Sale
Polkadot Needlecord Cowl Neck Dress in Sahara

Blueberry

Polkadot Needlecord Cowl Neck Dress in Sahara

£104.00 £52.00
(50% OFF)
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Blueberry

Polkadot Needlecord Cowl Neck Dress in Sahara £104.00 £52.00
(50% OFF)
Polkadot Needlecord Puffed Sleeve Top in Sahara Polkadot Needlecord Puffed Sleeve Top in Sahara Sale
Polkadot Needlecord Puffed Sleeve Top in Sahara

Blueberry

Polkadot Needlecord Puffed Sleeve Top in Sahara

£67.00 £33.50
(50% OFF)
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Blueberry

Polkadot Needlecord Puffed Sleeve Top in Sahara £67.00 £33.50
(50% OFF)
Lyocell Cowl Neck Dress in Sahara Lyocell Cowl Neck Dress in Sahara Sale
Lyocell Cowl Neck Dress in Sahara

Blueberry

Lyocell Cowl Neck Dress in Sahara

£92.00 £46.00
(50% OFF)
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Blueberry

Lyocell Cowl Neck Dress in Sahara £92.00 £46.00
(50% OFF)
Polkadot Needlecord Open Collar Shirt Dress in Navy Polkadot Needlecord Open Collar Shirt Dress in Navy Sale
Polkadot Needlecord Open Collar Shirt Dress in Navy

Blueberry

Polkadot Needlecord Open Collar Shirt Dress in Navy

£104.00 £52.00
(50% OFF)
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Blueberry

Polkadot Needlecord Open Collar Shirt Dress in Navy £104.00 £52.00
(50% OFF)
Polkadot Needlecord Cowl Neck Dress in Anthracite Polkadot Needlecord Cowl Neck Dress in Anthracite Sale
Polkadot Needlecord Cowl Neck Dress in Anthracite

Blueberry

Polkadot Needlecord Cowl Neck Dress in Anthracite

£104.00 £52.00
(50% OFF)
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Blueberry

Polkadot Needlecord Cowl Neck Dress in Anthracite £104.00 £52.00
(50% OFF)
Paisley Print Cord Shirt Dress in Black Paisley Print Cord Shirt Dress in Black Sale
Paisley Print Cord Shirt Dress in Black

Blueberry

Paisley Print Cord Shirt Dress in Black

£115.00 £57.50
(50% OFF)
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Blueberry

Paisley Print Cord Shirt Dress in Black £115.00 £57.50
(50% OFF)
Paisley Print Short Cord Jacket in Black Paisley Print Short Cord Jacket in Black Sale
Paisley Print Short Cord Jacket in Black

Blueberry

Paisley Print Short Cord Jacket in Black

£90.00 £45.00
(50% OFF)
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Blueberry

Paisley Print Short Cord Jacket in Black £90.00 £45.00
(50% OFF)
Polkadot Needlecord Puffed Sleeve Top in Black Polkadot Needlecord Puffed Sleeve Top in Black Sale
Polkadot Needlecord Puffed Sleeve Top in Black

Blueberry

Polkadot Needlecord Puffed Sleeve Top in Black

£67.00 £33.50
(50% OFF)
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Blueberry

Polkadot Needlecord Puffed Sleeve Top in Black £67.00 £33.50
(50% OFF)
Dress in Navy Dress in Navy Sale
Dress in Navy

Blueberry

Dress in Navy

£84.00 £42.00
(50% OFF)
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Blueberry

Dress in Navy £84.00 £42.00
(50% OFF)
Floral Lyocell Cowl Neck Dress in Navy Floral Lyocell Cowl Neck Dress in Navy Sale
Floral Lyocell Cowl Neck Dress in Navy

Blueberry

Floral Lyocell Cowl Neck Dress in Navy

£98.00 £49.00
(50% OFF)
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Blueberry

Floral Lyocell Cowl Neck Dress in Navy £98.00 £49.00
(50% OFF)
Polkadot Needlecord Open Collar Shirt Dress in Moss Polkadot Needlecord Open Collar Shirt Dress in Moss Sale
Polkadot Needlecord Open Collar Shirt Dress in Moss

Blueberry

Polkadot Needlecord Open Collar Shirt Dress in Moss

£104.00 £52.00
(50% OFF)
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Blueberry

Polkadot Needlecord Open Collar Shirt Dress in Moss £104.00 £52.00
(50% OFF)
Floral Cord Shirt Dress in Moss Floral Cord Shirt Dress in Moss Sale
Floral Cord Shirt Dress in Moss

Blueberry

Floral Cord Shirt Dress in Moss

£118.00 £59.00
(50% OFF)
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Blueberry

Floral Cord Shirt Dress in Moss £118.00 £59.00
(50% OFF)
Floral Lyocell Cowl Neck Dress in Moss Floral Lyocell Cowl Neck Dress in Moss Sale
Floral Lyocell Cowl Neck Dress in Moss

Blueberry

Floral Lyocell Cowl Neck Dress in Moss

£98.00 £49.00
(50% OFF)
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Blueberry

Floral Lyocell Cowl Neck Dress in Moss £98.00 £49.00
(50% OFF)
Polkadot Needlecord Puffed Sleeve Top in Tabacco Polkadot Needlecord Puffed Sleeve Top in Tabacco Sale
Polkadot Needlecord Puffed Sleeve Top in Tabacco

Blueberry

Polkadot Needlecord Puffed Sleeve Top in Tabacco

£67.00 £33.50
(50% OFF)
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Blueberry

Polkadot Needlecord Puffed Sleeve Top in Tabacco £67.00 £33.50
(50% OFF)
Polkadot Needlecord Cowl Neck Dress in Tabacco Polkadot Needlecord Cowl Neck Dress in Tabacco Sale
Polkadot Needlecord Cowl Neck Dress in Tabacco

Blueberry

Polkadot Needlecord Cowl Neck Dress in Tabacco

£104.00 £52.00
(50% OFF)
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Blueberry

Polkadot Needlecord Cowl Neck Dress in Tabacco £104.00 £52.00
(50% OFF)
Floral Velvet Blazer in Tabacco Floral Velvet Blazer in Tabacco Sale
Floral Velvet Blazer in Tabacco

Blueberry

Floral Velvet Blazer in Tabacco

£112.00 £56.00
(50% OFF)
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Blueberry

Floral Velvet Blazer in Tabacco £112.00 £56.00
(50% OFF)
Floral Cord Shirt Dress in Tabacco Floral Cord Shirt Dress in Tabacco Sale
Floral Cord Shirt Dress in Tabacco

Blueberry

Floral Cord Shirt Dress in Tabacco

£118.00 £59.00
(50% OFF)
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Blueberry

Floral Cord Shirt Dress in Tabacco £118.00 £59.00
(50% OFF)
Lyocell Cowl Neck Dress in Acid Tabacco Lyocell Cowl Neck Dress in Acid Tabacco Sale
Lyocell Cowl Neck Dress in Acid Tabacco

Blueberry

Lyocell Cowl Neck Dress in Acid Tabacco

£92.00 £46.00
(50% OFF)
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Blueberry

Lyocell Cowl Neck Dress in Acid Tabacco £92.00 £46.00
(50% OFF)
Knee Length Shorts in Fango Knee Length Shorts in Fango Sale
Knee Length Shorts in Fango

Blueberry

Knee Length Shorts in Fango

£73.00 £51.10
(30% OFF)
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Blueberry

Knee Length Shorts in Fango £73.00 £51.10
(30% OFF)
Sleeveless Maxi Dress in Fango Sleeveless Maxi Dress in Fango Sale
Sleeveless Maxi Dress in Fango

Blueberry

Sleeveless Maxi Dress in Fango

£120.00 £84.00
(30% OFF)
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Blueberry

Sleeveless Maxi Dress in Fango £120.00 £84.00
(30% OFF)
A Line Dress in Lime Green A Line Dress in Lime Green Sale
A Line Dress in Lime Green

Blueberry

A Line Dress in Lime Green

£115.00 £80.50
(30% OFF)
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Blueberry

A Line Dress in Lime Green £115.00 £80.50
(30% OFF)
Straight Leg Trouser in Lime Green Straight Leg Trouser in Lime Green Sale
Straight Leg Trouser in Lime Green

Blueberry

Straight Leg Trouser in Lime Green

£90.00 £63.00
(30% OFF)
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Blueberry

Straight Leg Trouser in Lime Green £90.00 £63.00
(30% OFF)
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Which colours are typical of Blueberry?

The collection is often built around wearable colour with occasional prints and contrast details. Colour stories change by season, yet the shades are selected to work across coordinating pieces and layers.
Who is Blueberry best suited to?

Blueberry is likely to appeal to women seeking useful designer clothing for regular wear. It is a strong option for shoppers who want a clear designer identity and prefer clothes that can be interpreted personally.
How should I care for special Blueberry fabrics and finishes?

Reshape soft garments after washing and avoid over-drying. Care can differ across fibres and treatments, so a cautious method helps preserve the intended texture, colour and shape.
Why do customers return to Blueberry across different seasons?

Many pieces can move between home, travel and informal social plans. This creates continuity from one collection to the next and makes it easier to combine newer purchases with existing favourites.
What makes Blueberry different from more conventional designer labels?

Blueberry is associated with practical modern womenswear centred on comfort, versatility and relaxed form. Its strongest distinction comes from easy fits, soft fabric and simple characterful details, giving the collection a recognisable point of view rather than relying on standard seasonal trends.
Which design details define the Blueberry collection?

Look for easy fits, soft fabric and simple characterful details. These details are expressed through comfortable dresses, tops, trousers and casual layers, so the interest comes from cut, fabric and proportion rather than repeated logos or generic decoration.
What fabrics and textures are associated with Blueberry?

Blueberry often works with jersey, linen, cotton and light woven cloth. Fabric choice supports the label’s design identity, affecting the movement, structure and tactile quality of each piece.
How do Blueberry silhouettes usually sit on the body?

The collection commonly includes comfortable dresses, tops, trousers and casual layers. The intended line may be relaxed, shaped or asymmetric, so the best size is the one that preserves the design rather than forcing every piece into a close fit.
What is a good first Blueberry piece to add to a wardrobe?

An everyday dress or comfortable trouser is a useful introduction. It shows the label’s design character clearly and can be combined with simpler pieces already in your wardrobe.
How can I style Blueberry without making the outfit feel overworked?

A reliable approach is to use a relaxed piece as the base and add one sharper accessory. This keeps the outfit expressive yet gives each shape, texture or print enough room to be seen.
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